Did you wake up hoping this is the day translations will finally engage Latinos?
Faith should be in Christ, not in a lack of strategy and tactics. It´s time to deeply connect with Latinos without the guesswork!
We are in a battle vs. content made for abuelitas
“Boring and low-quality content appears to be the norm in the Catholic Hispanic world. As you might guess, it is not attractive for millennials and Gen Z. Just translating stuff or following the blueprint of what worked for non-Hispanic whites hasn´t worked. Fact. Young Latinos are fleeing the Catholic Church. Join us in the battle against terrible content and partner with us. Let´s conquer Latino´s hearts and minds for Christ through your organization!”
José Manuel de Urquidi
Founder and CEO of Juan Diego & Co
Intercultural communication and marketing services, strategic planning, video production, podcast ideation and production, influencer marketing, PR, cultural audits, emailing, and launch campaigns for dioceses, non-profits, companies, and Catholic schools.