Hybrid (On-site 2-3 days per week) Reports to VP for Admissions and Marketing DESCRIPTION
Divine Mercy University is a non-profit Catholic graduate school of psychology and counseling located in Sterling, Virginia. We are currently looking to add a Full-time Director of Marketing to work in Sterling, VA (CUA Campus in Washington, DC starting in July 2027. You will join a vibrant and growing marketing and admissions team dedicated to innovating processes to create data-driven results and efficiencies.
As the leader of the Marketing team with a Catholic vision, you will provide the strategic direction in the development, as well as support the execution of marketing plans that are supported by qualitative and quantitative research. This individual will work with a cross-functional group, which includes creative, compliance, contact team, communications, admissions, and IT, to engage in business decisions that impact media placement, student contact strategies, campus and outreach operations, including PR, and student outcomes. It will be your daily responsibility to keep developing a deeper understanding of our customers, markets, competitors, and processes to Divine Mercy University's mission.
JOB RESPONSIBILITIES:
- Supervise graphic design and social media staff. - Conduct or facilitate research and conduct applicable tests to collect information that supports decision-making. - Collaborate with the VP for Marketing in the development and maintain a strategic plan for the area, consistent with the Catholic identity and values of Divine Mercy University. - Provide leadership in direct response/lead generation marketing and conversion process through creative and campaign management. - Develop and manage the annual marketing budgets by constant evaluation of media channels to optimize performance; perform overall forecasting of advertising spending against lead goals that would support the admissions funnel. - Collaborate with the leadership team that manages student outreach, campus, and admissions operations in implementing strategies for exceptional customer experience. - Observe and influence media buying in partnership with marketing channel leaders. - Maintain deep understanding of data road map and multiple systems used across the organization - Ensures that Marketing team's responsibilities to meet the operational requirements of the Federal, State and Divine Mercy University's governing bodies are met in timely manner. - Oversees other administrative processes to promote efficient and trouble-free function of the department. - Provide oversight and guidance of marketing and admissions CRM/SIS system in collaboration with the Director of Admissions. - Manage vendor relations relevant to the marketing effort.
QUALIFICATIONS
- Bachelor's Degree required, advanced degree desirable - Minimum of 5 years' experience in planning and execution of marketing plans for successful Catholic organizations - 3-5 years of experience of online and offline media channels, directly and through agency partners - Lead management and nurturing experience - Direct response lead generation experience - Portfolio and writing samples - Self-sufficient and independent thinker with business acumen, comfortable in making big strides with minimal supervision - Strong problem-solving and organizational skills - Strong team player with excellent interpersonal skills that promote effective communication and collaborative work environment - Able to be strategic, analytical or tactical depending on what the situation calls for - Demonstrates ability to work on multiple initiatives, usually with tight deadlines - Expertise in Excel, digital recording, PowerPoint, creative writing, also required; proficiency in other applications used for statistical, analytical and data manipulation is desirable - Must have proficiency in various marketing and CRM software (including Salesforce) - Agency or consulting experience a plus - Prior experience with Website management - Creative and Design management
LOCATION This position will work out of our campus location in Sterling, VA (CUA Campus in DC starting July 2027). Hybrid remote modality will be considered on a case-by-case basis.
