Director of Admissions and Enrollment

Position Summary
The Director of Admissions and Enrollment leads and executes the school's comprehensive enrollment strategy while directly managing all day-to-day admissions operations. This role combines strategic leadership and hands-on execution, ensuring both the design of effective enrollment systems and the personal, high-quality engagement of prospective students and families. The Director is responsible for enrollment growth, admissions processes, and delivering a seamless, mission-aligned experience from first inquiry through enrollment.

Essential Duties and Responsibilities
Catholic Education & Spiritual Formation
o Promote and uphold Gospel values, Catholic moral teaching, and the doctrinal teachings of
the Catholic Church in all aspects of the role.
o Foster a Catholic environment through leadership, service, and professional interactions.
o Represent the school positively within the community and support its mission through daily
responsibilities.

Enrollment, Strategy & Leadership
o Develop, implement, and refine a comprehensive enrollment strategy aligned with school
goals.
o Establish and manage enrollment targets (inquiries, applicants, yield, retention).
o Analyze enrollment data and market trends to guide decision-making.
o Lead long-term enrollment planning, including growth forecasting and market positioning.
o Collaborate with leadership on tuition strategy, financial aid alignment, and sustainability.

Admissions Operations
o Own and execute the full admissions lifecycle: inquiry through enrollment.
o Develop and maintain admissions policies, procedures, and timelines.
o Manage the application process, including file review, decision-making, and notifications.
o Coordinate admissions testing and applicant evaluations.
o Maintain and ensure accuracy of the admissions database/CRM.
o Handle and safeguard all applicant records and documentation.
o Manage all communications with prospective students and families (email, phone, in-person).
o Ensure a seamless, professional, and responsive admissions experience.

Recruitment, Engagement & Hospitality
o Personally engage with prospective families, including tours, meetings, and follow-up.
o Provide a high level of hospitality to all campus visitors.
o Maintain strong personal communication with applicants and families throughout the
process.
o Develop deep familiarity with prospective students and families.
o Plan, coordinate, and execute all admissions events, including Open House, Shadow days, Information sessions, Special recruitment events, partnering with Director of Special Events and Director of Marketing; Communications as needed.
o Coordinate logistics for all enrollment activities and events.
o Train and manage student ambassadors and tour guides.
o Build and maintain relationships with feeder schools, parishes, and community partners.

Communications & Messaging
o Prepare and oversee communications and print/digital materials for prospective families.
o Clearly and enthusiastically communicate the school's mission, culture, curriculum, and
programs.
o Partner with Advancement/Marketing to align messaging and outreach strategies.
o Develop new approaches to outreach, engagement, and storytelling.

School Community
o Establish and maintain communication with local Catholic elementary schools and parishes.
o Be visible, present, and engaged on campus.
o Support and participate in school events (including advancement-related events).
o Contribute to building a strong school culture and community.
o Remain flexible and responsive as the school grows.

Qualifications and Requirements
Bachelor's degree or academic/professional equivalent
Experience
o 5-10+ years of relevant experience in admissions, enrollment management, or related field
o Strongly preferred: Collegiate admissions experience
o Experience in Catholic education or faith-based organizations preferred

Skills and Competencies
o Strong interpersonal skills, including the ability to build relationships and remember and
engage families personally
o High level of hospitality and responsiveness
o Strategic thinking combined with strong execution ability
o Excellent written, verbal, and public speaking skills
o Strong organizational and logistical coordination skills
o Attention to detail in managing data and processes
o Proficiency with CRM/admissions systems
o Ability to clearly articulate the mission and culture of the school

Physical Requirements
o Ability to sit, stand, and walk for extended periods, including moving between campus
buildings and outdoor areas.
o Ability to use a computer and other standard office equipment for prolonged periods.

Additional Requirements
o Must be either a practicing Catholic who joyfully lives out and publicly professes the
Catholic faith or a Christian who joyfully lives our and publicly professes their Christian faith
o Complete all required trainings (e.g., Safe Environment Training) and adhere to the Code of Ethics and confidentiality guidelines
o Demonstrate self-discipline, prudential judgment, and effective communication
o Maintain appropriate grooming and dress as stated in the Employee Handbook
o Demonstrate applicable computer proficiency