Purpose of the Role
The Email & Supporter Communications Coordinator position is a full-time exempt role authorized to be remote anywhere in the US. The position reports into the Marketing Manager.
This role will support the engagement, and growth and retention of Mary's Meals supporter community in the U.S. through timely, thoughtful, and compelling email and direct mail communications. This position plays a vital part in how we connect with our supporters, including donors, volunteers, and advocates, by implementing email and direct mail campaigns that inspire action, deepen loyalty, and elevate the impact of Mary's Meals. This position is responsible for the day-to-day execution of email programs, including content creation (copy and graphics), campaign scheduling, performance analysis, and optimization. This position requires excellent writing skills with strong attention to detail and an understanding of email marketing tools and best practices.
Key Responsibilities
Email Marketing
• Develop, schedule and deploy email communications including email newsletters, fundraising appeals, event-driven pieces and other supporter-facing content to inform and engage supporters.
• Maintain and manage email content calendar in to ensure timely delivery of communications, and alignment with fundraising, engagement and other program goals.
• Support segmentation email lists and personalization of content to engage different supporter groups based on their giving activity.
• Build and optimize automated email journeys for new subscribers, donors, and volunteers.
• Conduct A/B testing on subject lines, content, and design to improve performance.
• Track and analyze email performance (open/click-through rates, conversions, etc.) and provide timely reports with insights and recommendations.
• Ensure compliance with US email marketing regulations (CAN-SPAM).
• Stay current with latest email marketing best practices and apply them to the work of Mary's Meals.
• Collaborate with Development/fundraising team and Mary's Meals International (parent organization) to gather content of emails including stories, impact data, donor quotes. Ensure accuracy and relevance of content.
Content Creation and Supporter Engagement
• Create compelling supporter communications (copy and graphics) that align with our brand voice, key messaging, and program details.
• Collaborate with Marketing Manager to develop execution plans for campaigns and appeals that engage and deepen commitment of supporters and raise funds to support our work.
• Coordinate with the Development team on stewardship campaigns, stakeholder communications, and donor updates.
• Ensure a consistent and positive supporter experience across all email touchpoints.
• Coordinate with peers on Marketing and Communications team to develop direct mail materials to complement email marketing programs.
• Lead the collection of email content from multiple internal sources, including the main office, international partners, and U.S. team members.
Qualifications
Required:
• 2 to 3 years of experience in email marketing and communications.
• Proficiency with email platforms (e.g., Mailchimp, Constant Contact, Dot Digital).
• Experience with content management systems and management of supporter databases.
• Experience building automated email journeys using email platforms.
• Familiarity with A/B testing and email performance metrics.
• Strong writing, editing, and proofreading skills.
• Understanding of email marketing best practices and analytics.
Preferred:
• Graphic design experience using tools like Canva or Adobe Creative Suite.
• Familiarity with use of AI tools for content optimization and workflow efficiency.
• Experience working with a nonprofit with focus on fundraising and donor engagement.
Skills & Attributes:
• Collaborative team player with strong communication skills.
• Proactive problem solver.
• Detail-oriented with strong organizational skills.
• Creative thinker with excellent attention to detail.
• Data-driven with strong analytical skills.
• Ability to manage multiple projects and deadlines.
• Technology-savvy and adaptable to new tools and platforms.
• Passion for the mission of Mary's Meals, nonprofit work and social impact.
To apply please email your cover letter and resume to [email protected].
