Director of Marketing

Job Title: Director of Marketing
Job Type: Full-time
Reports To: COO

About Us
Founded by Chris Stefanick, Real Life Catholic is a mission-driven Catholic nonprofit dedicated to evangelization through dynamic, faithful media and outreach. Our work is rooted in the teachings of the Catholic Church and aimed at inspiring individuals to deepen their faith, encounter Christ, and engage with the Church in meaningful ways. We operate with a spirit of innovation, collaboration, and intentionality, reaching audiences across digital platforms, events, and partnerships. Bottom line, we exist to share the love of Jesus, and to help others do the same.

Position Summary
We are seeking a strategic, creative, and mission-aligned Director of Marketing to lead our marketing and communications efforts. This role is pivotal in shaping and expanding our brand, managing all outbound communications, and driving audience growth and engagement across digital and traditional channels. The ideal candidate brings a blend of analytical thinking, team leadership, and a passion for evangelization.

Key Responsibilities
Communications Management: Oversee and execute all outbound communications across email, social media, print, and partner channels to ensure consistency, clarity, and alignment with mission and brand voice.

Brand Growth: Develop and implement strategies to expand the reach, influence, and reputation of our ministry within Catholic and broader audiences.

Social Media Leadership: Manage and grow our presence across platforms such as Instagram, Facebook, YouTube, X, and others, including content planning, scheduling, engagement, and analysis.

KPI Development & Reporting: Define key performance indicators (KPIs) for campaigns and overall marketing effectiveness. Monitor and report on results regularly, with actionable insights for optimization.

Funnel Strategy: Design, build, and test marketing funnels that support audience acquisition, engagement, and donor conversion.

Website Management: Oversee website strategy and content to ensure a compelling user experience, consistent messaging, and increased traffic and engagement. Collaborate with design and development partners as needed.

Collaboration: Work cross-functionally with content creators, development/fundraising, events, and leadership teams to align marketing efforts with organizational priorities.

Qualifications:
Proven experience (5+ years) in marketing leadership, preferably in a nonprofit or mission-driven organization

Familiarity with Catholic audiences and Church teachings

Demonstrated success in brand building, digital marketing, and audience engagement, specifically with proven growth of social media channels

Strong understanding of Catholic media, culture, and evangelization

Skilled in using marketing platforms (e.g., HubSpot, Mailchimp, Google Analytics, Meta Business Suite)

Strong understanding working competency utilizing generative AI tools

Experience developing and tracking KPIs, marketing funnels, and performance reports

Excellent verbal and written communication skills

Ability to manage multiple priorities in a dynamic, fast-paced environment

Experience in website management (WordPress preferred)

Leadership experience, including managing a team and collaborating with external partners

Preferred:
Adobe Creative Suite, Graphic design experience a plus

Experience with donor communications and fundraising campaigns

Benefits:
Meaningful work that supports the mission of evangelization in a collaborative and faith-filled work culture

Comprehensive health insurance, medical, dental, vision

401(k) with employer match

PTO