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    Shaughn O'Neill

    Build a customer base through digital advertising

    About

    I work with small eCommerce businesses to develop strategies to help them find the customers they want, using digital advertising. I specialize in the following areas:

    • Paid Search (Google and Bing ads, Google Shopping, etc.)
    • Affiliate marketing (Partnering with individual relevant sites, payout on a per-sale basis)
    • Strategic Consulting (Crafting a plan to understand your business, the problem(s) it solves, and connecting with the customers who can benefit)
    • Training and Teaching (Have someone in-house who needs more knowledge? I'm your person for that assignment -- I love to see people learn and grow).

    I'm based in the Minneapolis-St. Paul, MN area but would love to chat to others around the world.

    Experience

    I've spent the last 6+ years in agency settings, working with clients from startups to Fortune 500 retailers, managing their digital advertising campaigns. Some of my accomplishments and skills include:

    • Managed spend budgets of $500K-$1MM annually.
    • Contributed to deliver multi-million-dollar revenue goals across brands.
    • Helped to generate best-ever single-day sales performance for multiple brands.
    • Developed strategic plans to help guide companies to the right approach for the relevant channel.
    • Cultivated and grew relationships with clients, strategic partners, and other players.
    • Trained team members in best practices and specific platform nuances.
    • Built successful paid search campaigns in Google Ads, Bing Ads, and Google Shopping.
    • Managed affiliate programs on Impact, CJ, Rakuten, ShareASale, and several other platforms.
    • Working experience in North American, UK, and Australian markets.
    • Advanced knowledge of Google Analytics.
    • In-depth Excel utilization to analyze and report on data.
    Education
    • Bachelor of Science in Business -- 2006, University of Minnesota, Twin Cities
      • Marketing Major, Spanish Studies Minor
    • Master of Business Administration -- 2015, University of Minnesota, Twin Cities
      • Marketing Concentration
    Skills

    Paid Search
    PPC
    Affiliate Marketing
    Google Analytics
    eCommerce
    Shopping and Data Feeds
    Excel
    Marketing Strategy
    Data Analysis

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