Skills
Paid Search
PPC
Affiliate Marketing
Google Analytics
eCommerce
Shopping and Data Feeds
Excel
Marketing Strategy
Data Analysis
- Website
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About
I work with small eCommerce businesses to develop strategies to help them find the customers they want, using digital advertising. I specialize in the following areas:
- Paid Search (Google and Bing ads, Google Shopping, etc.)
- Affiliate marketing (Partnering with individual relevant sites, payout on a per-sale basis)
- Strategic Consulting (Crafting a plan to understand your business, the problem(s) it solves, and connecting with the customers who can benefit)
- Training and Teaching (Have someone in-house who needs more knowledge? I'm your person for that assignment -- I love to see people learn and grow).
I'm based in the Minneapolis-St. Paul, MN area but would love to chat to others around the world.
Experience
I've spent the last 6+ years in agency settings, working with clients from startups to Fortune 500 retailers, managing their digital advertising campaigns. Some of my accomplishments and skills include:
- Managed spend budgets of $500K-$1MM annually.
- Contributed to deliver multi-million-dollar revenue goals across brands.
- Helped to generate best-ever single-day sales performance for multiple brands.
- Developed strategic plans to help guide companies to the right approach for the relevant channel.
- Cultivated and grew relationships with clients, strategic partners, and other players.
- Trained team members in best practices and specific platform nuances.
- Built successful paid search campaigns in Google Ads, Bing Ads, and Google Shopping.
- Managed affiliate programs on Impact, CJ, Rakuten, ShareASale, and several other platforms.
- Working experience in North American, UK, and Australian markets.
- Advanced knowledge of Google Analytics.
- In-depth Excel utilization to analyze and report on data.
Education
- Bachelor of Science in Business -- 2006, University of Minnesota, Twin Cities
- Marketing Major, Spanish Studies Minor
- Master of Business Administration -- 2015, University of Minnesota, Twin Cities
- Marketing Concentration
Location
Minneapolis, MN
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