This key leader is responsible for creating and evolving the brand and promotion of the
lifesaving activities of the Catholic Pro-Life Community. Through creative inspiration and orchestrated, multi-channel communications, you and your team will bring our efforts to life and reinforce the mission of saving the most vulnerable.
• Design and oversee deployment of marketing promotions, member/donor
communications, and advertising placements for key events/activities including: The
Bishop’s Annual Pro-Life Dinner, Fall Golf Tournament, Christ Child Market and
Luncheon, , Roe Memorial March, Advocacy Day, Respect Life Mass, Good Friday
Stations of the Cross, Empty Manger events and Social Media and Email Appeals.
• Oversee design and development of all fundraising-related materials, including midyear and year-end appeals, monthly Life Partner relationship letters, special appeal
letters and emailed appeals. (In conjunction with the Director of Development)
• Oversee website and social media promotions produced by the Marketing and
Communications Team including the development of monthly radio show content.
• Support the development of ministry content and activity materials.
• Direct staff development, training, and motivation to evolve the capabilities of the
Marketing and Communications Team.
• Review final communication content before materials are sent to the press or
published including but not limited to press releases, marketing collateral, and all
public relations communications.
• Establish editorial and branding policies and standards to align with company brand
and company’s strategic goals.
• Develop and maintain the company's corporate image and identity, which includes
the use of logos and signage.
• Develop and manage communications/marketing operating budgets. Advise Executive Director on strategic planning and budgeting, as well as preparation
of Marketing and Communications activity reports and Board presentations.
• Work with Director of Development and Events on annual planning and execution.
• Represent CPLC to community leaders as well as to the radio, press and newspaper