Email Marketing Coordinator

Overview
We are seeking an innovative and detail-oriented Email Marketing Coordinator to join our team. The Email Marketing Coordinator will be responsible for managing all aspects of our email marketing campaigns, including strategy development, content creation, audience segmentation, and performance analysis. The ideal candidate will have a strong understanding of email marketing best practices, excellent time management skills, and the ability to analyze data to optimize campaign performance.

Responsibilities:
Develop and implement email marketing strategies to achieve company goals and objectives
Collaborate with the design and content teams to develop visually appealing email templates that align with brand guidelines and have great messaging
Manage email lists and segmentation to ensure optimal audience targeting and deliverability
Schedule and deploy email campaigns, ensuring accuracy and adherence to deadlines
Monitor and analyze key email performance metrics, such as open rates, click-through rates, and conversion rates
Continuously optimize email campaigns through A/B testing, personalization, and automation
Ensure compliance with applicable email marketing regulations, including CAN-SPAM and GDPR
Collaborate with cross-functional teams, such as marketing, sales, and customer service, to align email marketing efforts with overall business goals

Requirements:
Bachelor's degree in Marketing, Communications, or a related field
2-4 years of experience in email marketing or a similar role
Strong understanding of email marketing best practices and industry standards
Proficiency in email marketing platforms, such as Mailchimp or Constant Contact, and marketing automation tools
Excellent copywriting and editing skills, with a keen eye for detail
Strong analytical skills and the ability to interpret data to make informed decisions
Ability to manage multiple projects and deadlines simultaneously
Strong interpersonal and communication skills, with the ability to work both independently and as part of a team