Marketing Specialist

TAN Books is seeking a highly motivated and creative Digital Marketing Specialist with 2+ years of experience. The successful candidate should be a self-starter who thrives in a fast-paced working environment. As part of the digital marketing team, you will help develop and execute campaigns across multiple channels such as email, web, mobile, and social media. You will be responsible for creating meaningful content to build brand awareness, drive traffic to our website, and generate leads for the business. If you are passionate about the Catholic faith and want to join an innovative team working at the leading edge of technology and faith, please submit your resume and cover letter to [email protected].

Responsibilities:

• Developing and executing effective digital marketing campaigns across channels such as email, web, mobile & social media

• Creating engaging content to increase brand visibility while driving traffic to our website

• Tracking key performance indicators (KPIs) in order to optimize campaigns, analyze results, identify trends & make strategic recommendations

• Collaborating with stakeholders (e.g., creative teams, product teams) on various projects

• Monitoring competitors' activities & staying up-to-date on digital marketing industry trends looking for opportunities for improvement

• Liaising with internal teams & external vendors/agencies to ensure all tasks are completed according to schedule & budget constraints

Requirements:

• Minimum 2 years' experience in Digital Marketing

• Knowledgeable in social media platforms

• Understanding of performance metrics such as KPI tracking & lead generation

• Experience with content management systems (CMS), analytics tools or eCommerce platforms

• Excellent written communication skills with fluency in English