Content Manager

Job Title: LEAD Content Manager

Reports To: Executive Director, The Institute for Catholic Formation

Location: The Catholic Center

FLSA Status: Exempt

OVERALL RESPONSIBILITY:

The LEAD Content Manager is responsible for creating, curating, improving, and maintaining content on LEAD and the Institute website. This includes sharing content to raise brand awareness and achieve our collective goals. This person will work with publishers, content providers, and independent artists to generate new content for LEAD and to appropriately market the content to our constituencies.

The LEAD Content Manager is responsible for ensuring that the organization's goals for LEAD and the website are met. The manager must be familiar with all aspects of the Diocese of Bridgeport and the Institute for Catholic Formation to create appropriate targeted creative content that support desired objectives and help establish an engaging strategy on how best these intentions will be achieved across different platforms.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

1. Develop content strategy aligned with short-term and long-term marketing targets
2. Collaborate with development team to plan and develop site content, style, and layout
3. Create and publish engaging content
4. Edit, proofread, and improve writers' posts
5. Write and edit blog posts
6. Creating premium content
7. Liaise with content writers to ensure brand consistency
8. Collaborate with St. John Paul II Center for Communication and Evangelization to ensure consistency in messaging, marketing, and scheduling
9. Collaborate with Catholic authors, publishers, and independent artists to create content for LEAD
10. Optimize content according to SEO
11. Repurposing content to fit the publishing media, video production, or social media
12. Create engaging courses, including video and content creating
13. Use content management systems to analyze website traffic and users' engagement metrics
14. Manage content distribution to online channels and social media platforms to increase web traffic
15. Develop an editorial calendar and ensure Institute team is on board
16. Ensure compliance with law (e.g., copyright and data protection)
17. Updating web content to ensure it is current
18. Collaborating with Institute team members to engage local leaders
19. Stay up to date with developments and generate new ideas to draw audience's attention

REQUIRED EXPERIENCE, EDUCATION AND QUALIFICATIONS

1. Catholic in good standing
2. Creative thinker
3. Bilingual speaker/writer preferred
4. Proven work experience as a Content manager
5. Hands on experience with MS Office and WordPress
6. Basic technical knowledge of HTML and web publishing
7. Ability to use Rise360 and Articulate
8. Knowledge of SEO and web traffic metrics
9. Familiarity with social media
10. Excellent writing skills in English
11. Attention to detail
12. Good organizational and time-management skills
13. BS in Journalism, Marketing, Digital Design or relevant field

About The Institute for Catholic Formation

The Institute's essential mission is to help parishes reimagine faith formation by thinking beyond programs. To engage the faithful in lifelong learning, we must help parish leaders offer opportunities that lead to a meaningful encounter with the person of Jesus Christ. This encounter leads to a desire to know and serve the Lord, which the Institute helps facilitate through its formation opportunities. What follows is a genuine response to missionary discipleship, which is faith lived out and, in turn, draws others to encounter our Lord.