Director of Enrollment Management

Director of Enrollment Management - All Saints Catholic School/Norwalk, Ct.

Executive Summary

The Director of Enrollment Management assists the Head of School with components of the Comprehensive Institutional Advancement Program that pertain to enrollment management, in order to achieve optimal
enrollment and the attainment of the Catholic mission of All Saints Catholic School.

The Director is responsible for creating and implementing the Enrollment Management Plan in
collaboration with the President and the Advancement Committee of the school Advisory Board.
The Director implements all aspects of enrollment management, including marketing for enrollment, student recruitment, student registration and admissions, and student retention programs.

The plan must involve ongoing efforts to communicate the mission, vision, philosophy, values, goals,
and achievements of All Saints Catholic School internally to the school community and
externally to prospective students and parents, partner schools, parishes, and to the general public.

The Director works closely with the Head of School and the Advancement Committee of the school Advisory Board, to promote the school's image, attract qualified
students, and cultivate human and financial resources.

The Director seeks always to position the Head of School as the chief spokesperson for the school.
Accountability:
Appointed, supervised, evaluated, and retained by the Head of School
Accountable to the Head of School
Supervises:
Adult and student volunteers
Has preparation and oversight responsibilities for the Marketing/Admissions Budget
Member of:
Ex-officio member of the Advisory Board
Advancement Committee of the Board
Chairs the Admissions Committee
Other committees, as appointed by the Head of School

Specific Descriptors
Faith Community Affairs:
Upholds and models a moral code which is consistent with the teachings of the Roman Catholic Church and the mission of the school.
Ensures that all student recruitment, admissions, registration, and retention programs and practices reflect the Catholic mission of the school and the Diocese of Bridgeport.
Remains aware of and represents the religious aims and objectives of the school to the wider community.

Advancement Affairs - Enrollment Management:
Planning:
Establishes specific and measurable enrollment management goals and objectives for recruitment, admissions, registration, and retention in an annual Enrollment Management Plan with in-put from the Head of School and the Advancement Committee of the school Advisory Board.
Develops an annual recruitment calendar of events that supports the goals and objectives of the Enrollment Management Plan and coordinates this with school's master calendar.
Evaluates and assesses enrollment management results with the Head of School and
Advancement Committee of the Board in light of goals and objectives, and adjusts plans and pro-grams, as appropriate.
Develops and implements a program of student retention with the Head of School, Principal and faculty.

Reporting:
Prepares monthly admissions funnel reports, quarterly retention reports, and the
annual enrollment management report.
Researches and develops enrollment projections.
Creates and updates annual partner school attractiveness tables.
Conducts satisfaction surveys with the current school populations and not attending
surveys with families who decide not to enroll.
Works closely with the Head of School to compile and analyze exit interview results.

Events:
Coordinates and participates in on-campus meetings, tours, and visits with prospective students and their families.
Plans, arranges, and conducts off-campus programs for prospective students and their families including visits to elementary schools, visits to partner parish religious
education programs, and other off-campus events.
Coordinates and oversees the Kindergarten readiness program.
Participates in off-campus information nights for prospective students
and their families.
In conjunction with the President, plans, coordinates, and conducts the annual Open House.
Assists the Business Manager with the new student registration program.
Invites, coordinates, and oversees the school shadow program
Works closely with the Head of School and Principal in planning for the annual new family
orientation program.

Publications/Communication:
Works closely with the Head of School and the Advancement Committee of the school Advisory Board on all plans and activities designed to market the school for image and enrollment.
Designs, implements, and coordinates a comprehensive marketing and communication program to promote the benefits of a Catholic education to prospective students and their families.
Mails/Emails recruitment and admissions materials to families upon request and
follows-up on all contacts.
Maintains regular contact with area partner school principals, teachers, pastors, DREs and Youth Ministers concerning prospective students.
Ensures that appropriate correspondence is written, produced, and distributed consistent with the enrollment management plan.
Develops and coordinates with the Head of School all marketing publications for student recruitment for consistency of design and message.
Handles all admissions inquiries including those received by phone, mail, e-mail and
personal visits to the school.
Seeks always to position the Head of School as the chief spokesperson for the school.

Office:
Manages the School Admin Admissions Platform to track prospective students and their fami-lies.
Works closely with the Head of School and Business Manager on pre-registration, tuition assistance and scheduling, for students and parents.
Collects, files, and manages all application and registration materials.

Volunteers:
Recruits, trains, and manages Student and Parent Ambassadors.
Coordinates the active participation and involvement of administration, faculty,
coaches, parents, students and adult volunteers in recruitment, admissions, registration, and re-tention activities.

Academic Affairs:
Works closely with the Principal and Admissions Committee concerning placements of appli-cant students.
Keeps abreast of current developments in Catholic education.

Student Affairs:
Attends school events and remains aware of school accomplishments and challenges.

Business Affairs:
• Serves as a resource to the Financial Aid Committee.
Works with the Business Manager to register all new students.
Works with the Head of School and the Business Manager on budget planning and
reconciliation reporting.

Board Relations:
Works with the Advancement Committee of the school Advisory Board on enrollment
management issues and marketing issues.
Provides regular reports on recruitment, admissions, registration, and retention
activities to the Head of School and to the Advisory Board.
Attends Board meetings at the request of the Head of School to provide information and act as a
resource person for pertinent agenda items.

Liaisons and Other Responsibilities:
Serves as a primary representative of the school to promote a positive image to
partner schools and parishes and the community-at-large.
Represents the school, as necessary, at appropriate meetings and functions, both
on-campus and off-campus.
Submits to an annual performance evaluation by the Head of School.
Performs other duties as assigned by the Head of School.