THE POSITION: The Director of Public Relations and Publications works to advance the overall mission of the Archbishop of Denver and the Catholic Church in northern Colorado through effective communications, media and public relations. Public relations (PR) is about managing and enhancing reputation. By developing an in-depth knowledge of both the media landscape of Northern Colorado and all facets of the Archdiocese of Denver's external elements (ministries, services, locations, functions, etc.), the Director will create and drive a PR strategy to manage and enhance the image of the Archdiocese of Denver. In addition, the Director works to ensure message and mission alignment in our print and digital publications, and social media channels.
The Director is responsible for managing key elements within the Office of Marketing and Communications, which directs archdiocesan communications through various channels with the goal of protecting and enhancing the image of the Catholic Church, promoting its message, and mobilizing the faithful.
In collaboration with senior leadership, communications, and marketing staff, all forms of media and communication will be used to build, maintain and manage the reputation of the Archbishop, the Archdiocese of Denver, and its entities.
~ Public & Media Relations:
o First Point of Contact: Serves as the primary liaison between the media and senior leadership to facilitate the best possible responses to inquiries, coordinates press conferences or interviews, offers preliminary questions and coaching to our chosen subject matter experts (approved by senior leadership), and manages follow-up regarding each issue. Also serves as a PR and media advisor for the auxiliary bishop, clergy, archdiocesan offices, as well as parishes, schools and related entities within the archdiocese;
o Positive Public Spokesperson: Serves as primary spokesperson for the Archdiocese. Available and willing to communicate key messages in order to establish and maintain goodwill and understanding between the Archdiocese, our constituents, the media, and the public. Maintains an interview and communications style that is positive, compassionate, hopeful, and engaging. Manages the appropriate, timely, engaging, and accurate response to media inquiries;
o Media Landscape Expert: Maintains a comprehensive expertise in the Colorado media landscape (affiliates, organizations, publishers, etc.) This includes evaluating each outlet's reach, communication channels, key personnel, and internal editorial process and ethos. Works to build and maintain positive relationships with media outlets, reporters, editors, etc.
o Media Tracking & Monitoring: Implement and maintain system to monitor daily media coverage of Archdiocese and related entities, Catholic Church, and general areas of interest, and provide summary to senior leadership and communications team;
o Public Relations Strategist: Develops a strategy to enhance the image of the Archbishop, Archdiocese, and its entities; Plans and implements proactive media strategies to improve frequency and quality of coverage; Prepares and distributes media releases, statements, fact sheets, presentations and informational resources; Identifies and trains media spokespersons for specialized topics as needed; Maintains fruitful relationships and credibility with a wide variety of media outlets and personnel;
o Crisis Communications Expert: As needed, advises senior leadership and related entities on handling challenging situations that require thoughtful crisis communication consideration; Drafts or helps develop necessary content for letters, FAQs, websites, etc. to effectively communicate necessary information to appropriate audiences;
o Procedure: Develops and implements together with senior diocesan leadership policies and procedures for media relations, crisis communications, and public relations;
o Trains: Spanish speaking staff members to grow our relationships and capabilities with the Hispanic community and Spanish-language media outlets;
o Advises: archdiocesan directors in creating communications plans to stimulate public interest and gain support for the archdiocese's programs and current priorities, e.g. Catholic education, vocations and seminaries, respect life ministries, and the new evangelization.
~ Leadership and Management:
o Helps lead the archdiocesan communications office; Articulates leadership's vision, sets measurable goals, implements work plans, develops policy, delegates to employees appropriately;
o Creates a cooperative, productive work environment; Supplies the training necessary to meet rapid and innovative changes in the contemporary communications; Serves as key leader and collaborator in the larger Marketing & Communications strategies and capabilities of the Archdiocese;
o Strategizes for short and long-range planning for all archdiocesan-wide communications activities; advises the Executive Director of Marketing & Communications, and other senior diocesan leaders of developments in the fields of communications to identify potential opportunities for the archdiocese, mitigate risks and manage the impact on operational and mission effectiveness in a cost-effective manner;
~ Associate Editor of the Denver Catholic, and El Pueblo Catolico:
o Contributes to editorial policy of both the Denver Catholic and El Pueblo Catolico in accord with the teachings of the Church and the priorities of the archbishop; advises on how to best communicate sensitive and challenging topics to both Catholics and the general public;
o Develops the life and growth of both the digital and print products by promoting readership through a prudent balance of hard news, informed opinion, parish features and dynamic graphical layout.
~ Social Media:
o Key collaborator on content and strategy of social media for the Archdiocese and affiliated entities;
o In close collaboration with communications and marketing staff, drives initiatives to expand the reach social media;
o Monitors trends and platforms to keep the social media strategy relevant.
~ Servant Leader & "Player Coach" (the intangibles)
o Leads by example in the area of "no job being too big or too small". Takes on whatever necessary to help others so that tasks are completed and expedited to meet deadlines;
o Through example and training helps other staff members of the Curia develop habits (organization, reliability, professionalism) that build our culture and capabilities.
~ Contributes to the processes for maintaining useful and up-to-date informational directories for clergy, parishes, apostolates and staff;
~ Works with parishes and schools to promote solid communications practices in their communities;
~ Contributes to the strategic planning for and development of the archdiocesan web presence to promote high-quality, user-friendly and relevant digital communications; Markets the archdiocese's web presence to the community;
~ Ensures that weekly production of the televised Mass and other audio-visual projects, such as web streaming occurs;
~ Proposes and implements strategies for archiving digital assets of the Archdiocese;
~ Attendance at various off-site events, including fundraisers, press conferences, rallies, etc.;
~ Unofficial Director of Office Sports Pools (March Madness, NFL, etc.);
~ Any other duties assigned by supervisor.
~ Require a bachelor's degree in related field, with advanced degree preferred;
~ Require a minimum of seven years' experience in the areas of institutional communications, media relations, print, television, and/or internet production.
COMPETENCIES AND QUALIFICATIONS:
~ Be a fully initiated Catholic in the communion of the Catholic Church and intentionally living out the five precepts of the Church (CCC 2041-2043);
~ Refrain from promotion or approval of, or the living out of, any conduct or lifestyle that would reflect discredit or disgrace on, or cause scandal in relationship to, the Archdiocese of Denver, or considered to be in contradiction with Catholic doctrine or morals;
~ Ability to present ideas in a cogent, understandable and compelling manner both orally and in writing;
~ Excellent communication skills and professional poise in speaking to and interacting with the media and other audiences in high-pressure situations;
~ Ability to foster trust and respect from peers, subordinates and members of the media community;
~ Demonstrated ability to communicate Church teachings and knowledge of Catholic history, hierarchy and current public policy issues;
~ Capable of working smoothly with the Archbishop and his close advisers, and reflecting his attitudes, teaching and values;
~ An amiable and flexible personality, able to work well with diverse personalities;
~ An ability to engage in open and thoughtful discussion and consultation with clergy, archdiocesan and parish leadership and staff;
~ A creative and quick intellect, coupled with strong business judgment and a prudent, analytical mind;
~ The ability to respect confidences when dealing with sensitive issues;
~ Must be able to travel within the territory of the Archdiocese as needed and hold a current and valid driver's license;
~ Use of sensory activities, such as talking, seeing, and hearing, will be required frequently;
~ Position requires close vision and the ability to adjust focus;
~ This position requires ability to sit for extended periods;
~ Standing walking, kneeling, stooping, bending, lifting, and squatting also will be required as necessary to perform the duties of the position;
~ Position requires the ability to travel throughout the Archdiocese of Denver, and on infrequent occasions outside of the archdiocese;
~ Position requires ability to frequently lift/move objects of up to 25 pounds in weight.